Daelmans Stroopwafels

Daelmans is a Dutch family business that started as a small bakery in 1904 and has grown into an international biscuit and pastry producer with over 300 employees. The range is broad and instantly recognisable, from filled cookies, speculaas and syrup cookies to coconut cookies, puff pastry items and small cakes. Variety is one of Daelmans’ strengths, familiar classics done well, alongside room for new ideas and flavours.

A major part of the brand story is its stroopwafels. Daelmans calls stroopwafels its passion and describes the signature contrast of crunchy wafers and sweet syrup as the perfect indulgent moment, anytime, anywhere.

The well-known “warm it up on your cup” ritual is part of that experience: place a stroopwafel on top of a hot cup of coffee or tea, wait a couple of minutes and the syrup turns soft and fragrant. A simple cookie becomes a small, cosy treat.