B'tween

B’TWEEN is Hero’s cereal bar brand built around “the best of two worlds”: a nourishing base made from a mix of grains, with something delicious in between. The bars are positioned as an easy, on-the-go snack for moments when you need a quick boost between meetings, classes, travel or workouts. B’TWEEN’s base includes multiple grains such as oats, wheat and barley, combined with fillings and toppings that deliver flavour and variety.

The range comes in several lines and flavours. The Regular bars offer the classic cereal bar experience with familiar favourites like milk chocolate, coconut & chocolate, peanut butter, salted caramel and cookies & cream. There are also B’TWEEN BIG bars for those who want a more substantial snack, and B’TWEEN Protein for a more functional option with added protein. For people watching sugar, B’TWEEN Zero provides bars with no added sugars, while keeping the same core idea: grains plus a tasty layer in the middle..